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In Modern Society, Has the Consumer Become the Consumed?

THE GOLDENDALE SENTINEL — Last week, a security guard was trampled to death at a Walmart in New York. There, beneath a mass of a 2,000 shoppers, a man lost his life to a mad stampede of pounding elbows, knees, and feet. CBS News reported items on sale at that particular Walmart during the infamous “Black Friday” rollbacks included...

Rachel Cavanaugh

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More Outdoor Stories — Live Feed

DIGITAL TRENDS — Rachel discovered outdoor recreation in ’98 when she stumbled into a river town one summer and left a raft guide 3 months later. She worked at ski resorts and snowboard shops before launching her career as a journalist which has included writing for print newspapers, magazines and various...

Rachel Cavanaugh

Rachel Cavanaugh is a long-time journalist based in the Pacific Northwest. With more than 18 years of experience as a news reporter, writer, photographer, editor, and digital producer, her work has been featured in Men's Journal, MSN, The Hollywood Reporter, Bustle, Digital Trends, Elite Daily, Matador Network, Gear Junkie, Inverse, Mic, and other publications. She's worked as a Digital Producer for Microsoft’s msnNOW, Digital Content Writer on Nike's Global Consumer Services' team, Gear Reviewer for Digital Trends' Outdoors and Sports section, Staff Commerce Writer for Bustle's Outdoor and Fitness E-Commerce platform, and Editor-in-Chief of the Goldendale Sentinel, a weekly print newspaper in Washington state. Most recently, she was the Editorial Director for Columbia Sportswear's Tough Mother Outdoor Guide, helping to conceptualize and global retail giant's first ever digital magazine and build it from the ground up. Over a four-year period from 2020 to 2024, she grew the publication into a journalistically-styled content platform, creating compelling storytelling about people and places in the outdoors. She was responsible for all content strategy and production from story ideation and planning to research, interviews, and article delivery. In addition to writing higher-level brand stories, she managed a small team of freelance writers. She currently splits her time between Baja, California where she lives in an RV on the beach, and Hood River, Oregon where she spends her free time kiteboarding, snowboarding, and playing with dogs.

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